Who We Are

Vision

We are committed to spreading the happiness of being with a partner who loves the true you.
Happiness to us is discovering & being with a person who loves and values the most true version of us as an individual. However, whether or not we can find that happiness is still influenced by luck and chance. We are changing that. We are creating a world where anyone can be with the best person to share their life with.

Mission

We pursue values in love and provide the most suitable relationship.

The most crucial aspect of building a lasting relationship where both partners can be true to themselves is understanding each other's inner selves and to journey together with respect for one another.

At the Enito Group, we are visualizing the intangible values of each person through science and are designing services that embrace the warmth of human connection. Through this approach, we are able to create a unique user experience and provide the best possible connections for our customers.

Value

  • BE PROFESSIONAL

    We achieve our mission by taking responsibility for our individual professional domains and by delivering the best experiences with the goal of surpassing our users' expectations.

    Personality

    • BE CUSTOMER-CENTRIC

      We are able to create essential user experiences by considering experience design from the user's perspective in every business process.

    • BE EXCITED

      We are able to challenge ourselves to achieve a future that excites us by becoming engrossed in it ourselves.

  • BE FOCUSED

    If you yourself are not excited, you cannot excite the users. Knowing this well, you can challenge yourself to pursue the realization of a future that fills your heart with excitement and enthusiasm.

    Personality

    • BE DIVERSE

      We are able to effectively address problem-solving and find solutions by fostering a collaborative environment among diverse team members, sharing ideas, respecting one another, and engaging in deep dialogue.

  • BE BRAVE

    We achieve our mission by engaging in constructive dialogue and by making informed decisions that take into account the diverse perspectives and opinions of all involved.

    Personality

    • BE PROACTIVE

      We are able to tackle challenges as our own and involve others in the process of solving them, all in order to achieve ambitious goals.

    • BE SINCERE

      We are able to approach society, our teammates, and ourselves with high levels of transparency and sincerity.

Company

Company Name
Enito Group, Inc.
Description of Business
Managing Online Dating Serive Companies
Representative Director, Group CEO
Kazuya Nobe
Independent Directors
Naofumi Nishi
Noriko Arahori, Audit & Supervisory Committee
Masafumi Kamishiro, Audit & Supervisory Committee
Kazuko Nakada, Audit & Supervisory Committee
Executive Officer
Toru Yasuoka, Group CFO
Maiko Furumori, Group CSO
Kenichiro Sakamizu, Group CTO
Akira Ueda, Group CHRO
Akito Igarashi, CEO of with, Inc.　
Emi Kawaguchi, CMO of with, Inc.
Yoshiki Imai, CEO of Omiai, Inc.
Paid-in capital
100 million yen
Correspondent Banks
Mizuho Bank, SMBC
Shareholders
Bain Capital Private Equity, LP, Tybourne Capital Management, etc.
Access
Ebisu Business Tower 17F, 1-19-19 Ebisu, Shibuya-ku, Tokyo 150-0013 JAPAN Google map
Qualifications
Registered online dating service provider: License No.30230019000
(Joint venture between Enito Group Inc. and with,Inc.)
Registered online dating service provider: License No.30230025000
(Joint venture between Enito Group Inc. and Omiai,Inc.)

Group Company

Company name
with, Inc.
Description of Business
Online Dating Services
Representative
Akito Igarashi, CEO
Company name
Omiai, Inc.
Description of Business
Online Dating Services
Representative
Yoshiki Imai, CEO

Map

History

2012
  • Matching application "Omiai" service is launched.
2015
  • "Omiai" surpasses 1 million cumulative members.
2016
  • Matching application "with" service is launched.
2017
  • "Omiai" surpasses 10 million cumulative matches.
2018
  • "Omiai" surpasses 3 million cumulative members.
  • "with" surpasses 1 million cumulative members.
  • "with" surpasses 10 million cumulative matches.
2019
  • "Omiai" surpasses 30 million cumulative matches.
2020
  • "with" surpasses 30 million cumulative matches.
  • "Omiai" surpasses 50 million cumulative matches.
2021
  • "with" surpasses 50 million cumulative matches.
2022
  • with, Co., Ltd. becomes independent from Ignis Co., Ltd. View More
  • "with" surpasses 90 million cumulative matches.
  • "Omiai" surpasses 90 million cumulative matches.
  • "with" obtains certification as an internet-based marriage partner introduction service. View More
  • "Omiai" surpasses 8 million cumulative members.
  • Entered into a partnership agreement with "ZWEI", a marriage agency of the IBJ Group. View More
2023
  • "with" surpasses 8 million cumulative members.
  • "Omiai" acquires certification as an Internet-based marriage introduction service provider.
  • with Co., Ltd. becomes Enito Group Co., Ltd.
  • Enito Group, Inc. becomes the parent company and begins operating "with,Inc." and "Omiai,Inc." View More
2024
  • “with” surpasses 10 million cumulative members.
  • "Omiai" surpasses 10 million cumulative members.

Leadership

  • Kazuya Nobe

    Kazuya Nobe

    Representative Director, Group CEO

  • Toru Yasuoka

    Toru Yasuoka

    Executive Officer Group CFO

  • Makiko Furumori

    Makiko Furumori

    Executive Officer Group CSO and General Manager of Corporate Planning Office

  • Kenichiro Sakamizu

    Kenichiro Sakamizu

    Executive Officer Group CTO (Executive Officer and CTO of Omiai, Inc.)

  • Akira Ueda

    Akira Ueda

    Executive Officer Group CHRO

  • Akito Igarashi

    Akito Igarashi

    Executive Officer (Representative Director and CEO of with, Inc.)

  • Emi Kawaguchi

    Emi Kawaguchi

    Executive Officer (Executive Officer and CMO of with, Inc.)

  • Yoshiki Imai

    Yoshiki Imai

    Executive Officer (Representative Director and CEO of Omiai, Inc.)

  • Narimichi Arai

    Narimichi Arai

    VP of Administration

  • Shintaro Ono

    Shintaro Ono

    VP of Engineering (Omiai, Inc.)

  • Kazuhide Harada

    Kazuhide Harada

    VP of International Business Development

  • Ryoma Yasunobu

    Ryoma Yasunobu

    VP of Trust＆Safety

  • Hiroyuki Kawauchi

    Hiroyuki Kawauchi

    VP of Marketing (Omiai, Inc.)

  • Tomohiro Kubota

    Tomohiro Kubota

    VP of Product (with, Inc.)

  • Careers

    We warmly welcome professionals who believe in our vision, mission and values.

    Careers

  • Contact

    For inquiries regarding collaborations, business partnerships, requests for interviews, lectures, and other matters, please use the contact button below.

    Contact
Kazuya Nobe

Enito

Representative Director, Group CEO

Kazuya Nobe

Graduated from Aoyama Gakuin University, Faculty of Business Administration. Spent over 10 years in consulting, specializing in business strategy and marketing, at PwC, Arthur Andersen, and a consulting firm affiliated with Itochu Corporation. Joined Revamp Corporation in 2006, assuming the role of CEO at a cosmetics company, where he strengthened overseas operations. Led an MBO from the founding family in 2012, exited by a transfer to an external fund.
Appointed Executive Vice President, Head of Marketing at Lawson, Inc. in 2013. In 2019, became Executive Officer at Mercari, Inc., serving as Mercari Japan CMO and CBO. In 2022, joined SmartNews, Inc. as Senior Vice President of Japan Business, contributing to significant growth in the company’s MAU (Monthly Active Users) and business expansion.
From November 2024, joined Enito Group as the Group CEO, and assumed the Representative Director in December 2024.
Additionally, had served as an outside director for Oisix ra Daichi Inc. and Loyalty Marketing, Inc.

Toru Yasuoka

Enito

Executive Officer Group CFO

Toru Yasuoka

After gaining valuable experience at JP Morgan Securities Inc., he joined Unison Capital, Inc., a renowned private equity fund, in 2004. During his tenure, he held a key role in investment management, overseeing numerous successful deals. In 2018, he assumed the position of Director and CFO at VisasQ Inc., a dynamic start-up company. In this capacity, he spearheaded the company's structural development, financing initiatives, and the strategic acquisition of overseas entities, positioning it for listing on the TSE Growth Market. In December 2021, he made a significant transition to with, Inc., as an Executive Officer and CFO in January 2022.

Makiko Furumori

Enito

Executive Officer Group CSO and General Manager of Corporate Planning Office

Makiko Furumori

Upon completing her university studies, she embarked on her professional journey at Roland Berger Ltd. During her tenure, she specialized in developing robust business and marketing strategies, as well as providing support for the successful launch of new ventures across diverse sectors such as consumer goods and automotive. Following this, she transitioned to the president's office of a prominent Malaysian restaurant company, where she played a vital role in expanding their international operations. Her expertise was further honed while working with a notable Japanese restaurant company, spearheading the launch of their overseas business initiatives. Building upon her experience, she assumed the position of Chief of Staff (CoS) at a digital gift company before joining with Inc. in October 2021 as the Vice President of Corporate Planning and General Manager of the Corporate Planning Office.

Kenichiro Sakamizu

Enito

Executive Officer Group CTO (Executive Officer and CTO of Omiai, Inc.)

Kenichiro Sakamizu

Following his tenure as a Senior Manager of Software Development at Microsoft, he assumed the role of Executive Officer in the Technology Division at both LINE Corporation and Rakuten, Inc. Later, he took on the position of Executive Director at Walt Disney Company (Japan) Ltd., where he led the company's digitalization efforts in the Japanese market. This included overseeing the successful launch of a subscription-based video delivery service. In 2020, he joined VELTRA Corporation as their CTO, where he has played a pivotal role in digitizing the company's travel booking technology, ensuring a seamless transition to online platforms.

Akira Ueda

Enito

Executive Officer Group CHRO

Akira Ueda

Following his graduation from university, he embarked on his professional journey at an organizational HR consulting firm, where he specialized in recruitment strategy planning and execution. Subsequently, he assumed the role of HR Manager at a smartphone game publishing company, where he held overall HR responsibilities. In 2018, he joined EY Strategy and Consulting, where he took on leadership positions in projects related to organizational HR. These included group restructuring, establishment of new companies, and post-merger integration (PMI) initiatives. In February 2022, he joined with Inc. as the Vice President of People and Head of the HR Strategy Office.

Akito Igarashi

with

Executive Officer (Representative Director and CEO of with, Inc.)

Akito Igarashi

After gaining experience at Coupot (Groupon Japan, Inc.), he joined IGNIS Ltd. in February 2016. Initially, at "with," a subsidiary of IGNIS Ltd., he served as a data analyst responsible for driving growth in web and application services. Eventually, he assumed the role of Business Manager. Following the independence of with Inc. from Ignis, he was appointed as the Representative Director and Chief Business Officer (CBO) in February 2022.

Emi Kawaguchi

with

Executive Officer (Executive Officer and CMO of with, Inc.)

Emi Kawaguchi

Upon completing her university degree, she commenced her professional journey at L'Oreal Japan. Her expertise in marketing led her to work both in Japan and at the French headquarters, acquiring invaluable experience. In 2014, she was honored with the appointment of General Manager for L'Oréal Paris, the world's leading brand, in Japan. Over the course of her impressive 25 year career, she successfully revitalized the Japanese business. In 2019, she assumed the role of North Asia Brand General Manager in the Asia headquarters in Shanghai, contributing to the brand's growth in the region. In September 2021, she joined with Inc. and assumed the position of Executive Officer and Chief Marketing Officer (CMO) in January 2022.

Yoshiki Imai

Omiai

Executive Officer (Representative Director and CEO of Omiai, Inc.)

Yoshiki Imai

Following his graduation from Hitotsubashi University, he began his professional career at Recruit Co. Initially, he held responsibilities in system development and company-wide online marketing. Later, as an Executive Officer at Recruit Sumai Company, he focused on enhancing the media value within the housing sector, with a particular emphasis on SUUMO.
In 2018, he transitioned to Renoveru Inc., where he took on the crucial role of overseeing marketing and the IT product division. His efforts aimed to strengthen the value chain and drive the company's digital transformation (DX).
In December 2022, he joined Net Marketing Inc. He was appointed CEO of Omiai Inc. in December 2023, having served as Executive Officer and COO of that company since March of that year.

Narimichi Arai

Enito

VP of Administration

Narimichi Arai

In 2003, he commenced his career at Ernst & Young Japan LLC, primarily specializing in conducting audits for domestic listed companies. In 2009, he transitioned to an accounting consulting firm, where he actively engaged in various areas such as initial public offerings (IPOs), corporate restructuring, and mergers and acquisitions (M&A). His extensive experience and expertise in these domains led to his appointment as General Manager of the Corporate Division in July 2022. Additionally, he held significant roles as Director and CFO in two venture companies, with a key focus on financial operations and establishing robust internal control systems in preparation for their respective IPOs. He is a certified public accountant.

Shintaro Ono

Omiai

VP of Engineering (Omiai, Inc.)

Shintaro Ono

After gaining experience in multiple startup companies, he joined Rakuten, Inc. in 2006, where he made significant contributions to the launch of various innovative services within Rakuten Travel. Notably, he spearheaded the introduction of industry-first offerings such as dynamic packages and car rental services. In 2012, he assumed the role of General Manager in Rakuten's New Business Development Division, overseeing the successful launch of over 20 services, including a drone service, and implementing proof-of-concepts (PoCs). Recognizing his accomplishments, he was promoted to strengthen the structure of the development division. In March 2023, he joined Omiai, Inc. and was appointed as the Head of Engineering, taking on key responsibilities within the organization.

Kazuhide Harada

Enito

VP of International Business Development

Kazuhide Harada

During his time as a student at Keio University, he concurrently managed his own marketing company. Following graduation, he embarked on his professional career at Accenture Japan Ltd., where he focused on new business strategy. He then ventured into entrepreneurship by establishing his own C2C service and later transitioned to GREE, Inc., where he played a key role in international business planning. Subsequently, he held notable positions including CMO at nanapi Inc. (which underwent an M&A with KDDI), marketing manager, and Head of New Business at Mercari Inc. In April 2023, he joined enito group Inc. Additionally, he obtained his MBA from the University of Manchester, UK, in 2022, further enriching his academic background.

Ryoma Yasunobu

Enito

VP of Trust＆Safety

Ryoma Yasunobu

He initiated his career in customer service at a telemarketing company, gaining early experience in the field. Subsequently, he transitioned to roles involving operational and organizational management of customer service departments in various domestic and international companies. In 2016, he became a part of Eureka Inc., where he achieved a significant milestone by introducing the first comprehensive in-house customer care system in Japan that operated with a 24/7/365 presence of operators. Recognizing his contributions, he was appointed as an Executive Officer and Director of Customer Care in April 2018. In March 2023, he joined enito group Inc., marking the next phase of his professional journey.

Hiroyuki Kawauchi

Omiai

VP of Marketing (Omiai, Inc.)

Hiroyuki Kawauchi

While studying at Doshisha University, he started several businesses. After a management buyout of SaaS in the human resources field, he joined Net Marketing Co. Ltd. in May 2020. He was appointed as the youngest VP in the organization, the Head of Marketing of Omiai, Inc. in October 2023.

Tomohiro Kubota

with

VP of Product (with, Inc.)

Tomohiro Kubota

After graduation, he joined GREE, Inc. and worked in the social games department as a planner and then as a producer, later winning the company-wide award for the best planner. After 2016, he led several transfer projects in the company's subsidiary as a producer. In 2020, he joined DeNA Co., Ltd. As the general manager of the gaming operation, he promoted the transformation of the business structure by restructuring the cost structure and strengthening the organizational structure, and was appointed as a group executive in 2022. In May of 2024, he joined with, Inc. as the VP of Product.